This is a very average snus to me. Nothing special here. It is tolerable, unlike Grovsnus Svart, but not really desireable. I would definitely choose it over American snus and will keep the one can I have in case I run out of better options at some point. In theory, this is the white version of General original, so it should taste exactly the same. It doesn't. It is more lemony, which I do not like and the citrus is very predominate. The balance is off for my flavor preferences. Not terrible, but not something I would purchase again either.